Olivia Wesel
But you can call me Liv.
I am a digital marketer and content creator who thrives in a fast-paced environment. I am passionate about building brand awareness through businesses that need it most.
Download Resume Here
Who am I?
Since I can remember, I always loved taking photos and creating my story. I am a social butterfly who loves meeting new people and building connections. I studied Entrepreneurship at Florida State University and was exposed to small businesses starting from the ground up. I loved learning different innovative marketing practices and ways to think outside the box. While in college, I interned for a digital marketing firm that exposed me to the ins and outs of digital marketing. Most recently, I was enrolled in a digital marketing Bootcamp at The University of Texas, where I found my love for brand and content marketing.
Skills & Expertise
- Social media platforms
- Content marketing
- Brand Strategy
- Brand Building
- Campaign Objectives
- Lead Generation
- Conversion Funnels
- Competitive Research
- Content Strategy
- Paid Content Strategy
- Paid Search Advertising
- Display Advertising
- Paid Social Media Advertising
- Paid Content Strategy
- Paid Search Advertising
- Display Advertising
- Paid Social Media Advertising
- Customer Relationship Management
- WordPress
Certifications:
Google Ads Search, Google Ads Display, Snapchat Ads Manager
Education
Certificate in Digital Marketing: University of Texas, Austin, TX
- An intensive 18-week Bootcamp dedicated to market strategy, campaign and website development, digital advertising, and site analytics. Skills learned consisted of: HTML/CSS, WordPress, Content Optimization, A/B Testing, Conversion Tracking, Social Media Advertising, Paid Content Strategy, Link Building, Customer Relationship Management, Conversion Funnels, and Competitive Research
BA in Entrepreneurship: Florida State University, Tallahassee, FL
Check out my LinkedIn for my full educational background.
Outside of my work life
You can find me hanging out with friends and family or planning my next adventure! I love to discover new places and explore cities I’ve never been before.
oliviawesel.com 